Calculating Your BER | Snapchat Hunchos

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Snapchat Hunchos

Welcome to Snapchat Hunchos!

The Journey to becoming a Snapchat Huncho! (0:56)
Join the Groupchat! (STUDENTS ONLY)

Module 1: Mindset

The Learning Curve (3:03)
Why Failure is A Good Thing (2:41)
Don’t Ever Give Up! (2:29)
Manifestation (1:49)
How to Push Through the Bad Days (2:22)
Risk Factor (2:25)
Experience Is The Best Teacher (2:10)
The Winner Mindset (2:10)

Module 2: Getting Started

Setting up your Snapchat Business Manager (1:56)
Signing up for Shopify (1:18)
Why is the Pixel so Important? (2:22)
How to Install Snapchat Pixel (5:52)

Module 3: Shopify Website Setup

Picking a Domain Name / Setting up Domain GoDaddy vs Shopify (5:38)
Setting up Support Email(s) for your Store (2:57)
Free vs Paid Themes, Does it Matter? (1:35)
General vs Niche vs One Product Store (8:20)

Module 4: Shopify Backend Setup

Setting Up Your Payment Processor (3:02)
Should you Use PayPal? (1:30)
Setting up Page Policies (11:15)
Setting up Shipping Rates, Free Shipping vs Paid Shipping (6:32)
Creating a Fire Landing Page (18:31)
Upsells & Crossells (6:03)
Bonus* How to Access Shopify Live Support (1:55)

Module 5: Product Research

Facebook Product Research Method (Free Method) (2:59)
Snapchat Product Research Method (Free Method) (3:53)
DropPoint & AdSpy Product Research Tools (Paid) (8:21)

Module 6: Making Ad Creatives

What Dimensions to Use when Creating Snapchat Ads (1:20)
How to Create the Perfect Snapchat Ad Creatives (12:08)
Paying Influencers to Make you Content (4:12)
Should I use TikTok’s for Ads? (1:20)
Examples of Winning & Losing Snapchat Creatives (13:11)
Examples of Winning Products (9:24)
How to NOT get your Ads Rejected (12:41)

Module 7: Product Testing

Understanding Key Metrics (4:00)
Calculating Your BER (6:47)
How Many Creatives Should I Test? (2:09)
What is Split-Testing? (5:51)
Auto Bid vs Target Cost vs Max Bid (4:02)
Product Testing Strategy 1: Low Budget (14:28)
Product Testing Strategy 2: Higher Budget (22:40)

Module 8: Scaling

What Bid-Type Should I Use? (2:41)
How to Optimize your Adsets (8:12)
Going Negative to End Up Positive (3:36)
Transitioning your Bids (7:47)

Module 9: Business Manager Tips & Tricks

How to Use “Saved Views” Feature (5:39)
How to Get Your Own Snapchat Representative (1:40)

Module 10: Custom Audiences & Lookalike Audiences

How to Create Custom Audiences (3:55)
What are Look-a-Like Audiences? (3:06)
How to Create Lookalike Audiences (4:39)
How to Setup a LLA Campaign (6:51)

Module 11: Snapchat Dynamic Ads (Retargeting)

What is Retargeting? (2:41)
How to Setup a Retargeting Campaign (10:25)
How to Setup Specific Retargeting Product Sets (3:09)

Module 12: Credit

What Is Credit? (2:04)
Secured vs Unsecured Credit Cards (4:24)
How to Build Credit for Beginners (3:24)
What are Creditors? (0:45)
Statement Closing Date vs Payment Due Date (4:53)
Why You Should NEVER Close Accounts! (5:50)
Statements Credits vs Cashback vs Reward Points (5:17)
Best Beginner Credit Cards (7:14)
Why Relationships Matter (5:17)
Credit Utilization Tips & Tricks (12:51)
How to Build Credit Under 18 (6:11)

Facebook Module 1: Intro To FB

FB Pixels App (Why Not Use Native Shopify Pixel) (7:34)
Getting Started with FB Ads (4:28)
FB Account Hierarchy (Profile - BM - Ad Account) (2:11)
How to Navigate FB Ads BM (21:19)
Understanding How the Auction Works (1:56)
Creating a FB Page (Best Structure) (13:05)
Setting Up Domains On Facebook BM (4:12)
Creating and Setting up your Pixel (1:52)
Testing Pixel Events (4:54)
Aggregated Events Setup (4:09)
How to Navigate FB Ads Manager (Campaigns + Adsets + Ads) (Army - Soldier - Gear) (17:53)
Columns + How To Set Them Up (11:35)
Business Verification, Why & How to do it... (6:49)

Facebook Module 2: Product Research

Buyer Psychology (2:06)
Why People Buy (Group Values) (13:35)
Pre Product Index, Product index (4:25)
Method 1 (12:26)
Method 2 (5:52)

Facebook Module 3: Ads Strategy

Testing Strategy (11:09)
Ad Organization (6:11)
Made Sales but Ads Died… What Should I Do? (1:35)
How Many Products Should I Test? (1:54)
Custom Snapchat Data Scaling Strategy (12:30)
Spend Caps on Ad Accounts (5:00)

HUNCHO BONUS

Removing Footer Code (2:45)
Creating a Professional Logo (5:46)
How to Price Your Products (4:57)
Finding Other Stores with Your Product (3:04)
Hiring VA’s & Outsourcing (6:26)
Private Supplier (Resource) (14:16)
Congratulations! Huncho Graduation + Gift!

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Calculating Your BER

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